I'm a seasoned Creative Director with a passion for crafting compelling brand experiences across various mediums. My journey has taken me from shaping creative teams at EZ Texting, orchestrating transformative rebrands, to driving innovation at Element Zero Media. With a knack for blending design excellence and strategic thinking, I've overseen everything from multi-channel ad campaigns and video production to maintaining brand consistency with meticulous attention to detail.
My career spans diverse industries, including education, media, and marketing, allowing me to master the art of creating visually appealing layouts and captivating marketing materials. Beyond the resume, my proficiency in UX design, usability studies, and prototyping fuels my creative drive.
Additionally, I have a strong track record of implementing effective social media strategies that have driven engagement and expanded brand presence. I've also excelled in the world of advertising, leading campaigns that resulted in a 20% increase in conversion rates.
Let's collaborate and bring your brand's vision to life.
Key Highlights
Directed and mentored creative teams, fostering design excellence.
Orchestrated comprehensive rebrands, resulting in cohesive user experiences.
Developed brand guidelines, ensuring consistent brand representation.
Led advertising campaigns, achieving a 20% increase in conversion rates.
Proficient in UX design, usability studies, and prototyping.
Directed innovative, multi-channel videos that served as examples of brand building and product marketing.
Implemented effective social media strategies, resulting in a 40% increase in social media followers.
For extended resume, please email sylviavrossi@gmail.com or go to linkedin.com/in/sylviarossi
“Sylvia brings the experience required to up level any creative group. She takes ideas and turns them into strategies that drive engagement and results.”
– Matt Reid, Chief Marketing Officer of EZ Texting
“She possesses compelling leadership skills that translate into powerful cross-functional collaboration as well as innovation. Her work ethic is simply astounding.“
– Mark Little, SVP GM at Toast
“Her ability to take a brand and invigorate it with strategy is bar none. She’s a true leader in every sense of the word. Honest, caring, intelligent and empowering. Sylvia is one of the most reliable people I’ve ever worked with.“
– Punit Shah, Co-Founder and CMO at EZ Texting
“Sylvia is one of the most focused and creative people I have had the pleasure to work with. She is very customer focused and is the ultimate team player.“
– Martha Schwartz, Co-Founder and Chief Growth Officer at Activate